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February 2020 Luncheon

  • February 11, 2020
  • 11:30 AM - 1:00 PM
  • The Madison Club


Registration is closed

Tech Innovations in Forestry and Architecture:
Creating High Value Products from Low Value Timber

As a timber products company that is also innovating technologies with global market implications, WholeTrees has had to navigate a precarious balance between demonstrating revenue growth for current investors, and the exponential value of its R&D program to future investors: forestry and timber products companies.  Neither a “lifestyle company” nor a simple “tech company”, WholeTrees has had to prove to its investors a dual hypothesis:  New markets for wood in commercial construction have immediate revenue opportunities for WholeTrees and point to a strategic long-term technology play.  Baxter will talk about her company’s successes to-date navigating this dual business model, and why she believes this dual model may be integral to a truly regenerative company.

About our Speaker: Amelia Baxter, CEO and Co-Founder WholeTrees Structures

Amelia Baxter believes that the 21st century-built environment is filled with opportunities for trees. Baxter co-founded WholeTrees in 2007 to develop and sell products and technologies that would scale the use of waste-trees in commercial construction, increasing forest revenues, and offering green construction markets a new material for the 21st century. Amelia has led project teams in over $2M in USDA research grants working toward the commercialization of the tree’s natural engineering. By raising equity investment for her company, attracting national executive talent and partnerships, and pinpointing nascent urban markets for trees as structure, Baxter has participated in the growth of a truly conscious and regenerative company.

Please register by Thursday, February 6. Online registration will close on Friday, February 7 at 5:00 pm, you may still register to attend! Email tempomadison@tempomadison.org.



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